While reflecting the needs of the client engaged in production of engineering equipment and seeking to adapt to the fierce competition conditions and to expand the geographic reach to markets of Russia, Kazakhstan, Switzerland, France, Germany, UK, and Spain, UAB ProBaltic Consulting has conducted an in-depth research of these markets and helped to develop a strategy for the company’s export to the above countries.
The above market research has comprised a detailed analysis of the countries’ macroeconomic environment, legal framework assessment, analysis of potential consumer segments and their needs, competitive analysis, assessment of possible market entry strategies. Based on the market research, a strategy of export expansion in the markets of interest has been developed for the company.